CCTV market set for continued growth
With the CCTV market continuing to show strong growth, ESP is encouraging contractors to think big and take advantage of ESP’s growing support services.
According to the Electronic Security Systems and Admission Control Market Report UK 2021-2015, from AMA Research the market for electronic security products and services grew steadily between 2015 and 2019, before a sharp contraction in 2020 caused by the Covid-19 pandemic and its impact on the construction sector and on economic activity more generally. The report describes the UK electronic security market as mature, especially in the non-residential sector, in terms of the proportion of premises that have some form of security equipment installed. This means that demand for replacement and upgrades is the key feature of the market and accounts for the majority of end-user sales.
Technological developments have driven the replacement market, with heavy expenditure on R&D a key characteristic of the market. Leading technological trends include improvements in image quality, thermal imaging, artificial intelligence (AI), deep-learning analytics for CCTV, cloud-based solutions for video management systems, and facial recognition and other biometrics for access control. The Covid-19 pandemic has generated further development of specific applications such as management of crowd density and touchless access control.
Following the downturn in 2020, the prospects for recovery in the electronic security market are good. The increased numbers of CCTV cameras and electronic access control hardware devices, higher image quality, and the retention of larger quantities of footage for analytic purposes, will combine to create increased data storage requirements, generating a rise in demand for cloud-based data hosting services to reduce capital expenditure on in-house servers and software.
With CCTV accounting for the largest part of the electronic security sector, there is plenty of opportunity for wholesalers and contractors to take a share of this growing market. For many electrical contractors, installing a CCTV system in an average domestic dwelling will be one of those jobs that they are very comfortable with. However, when it comes to larger more complex commercial projects, there will be installers who are put off by the size and perceived complexity of the job, believing it to be best left to a specialist CCTV installer.
This is where it pays to partner up with a supplier who can not only provide a comprehensive range of security solutions to cover a wide variety of project applications, but also has the expertise and experience in the planning, design and ongoing support that will reassure installers that they will be providing the best possible security solution for their customers.
ESP has been supplying CCTV solutions for the professional installer market for over 25 years and continues to invest in the range to make sure that contractors have access to systems that harness the latest technologies, are quick and easy to install and boast a raft of features and benefits to attract a wider range of clients for installers.
A reputation as a reliable CCTV provider has been established by guaranteeing consistency of stock, with high-end pre and aftersales support. Commercial applications requiring comprehensive analogue or IP POE systems are available to meet a wide range of requirements.
ESP’s IP CCTV range was developed to satisfy the growing demand from customers and contractors, and to meet the needs of a changing market place which is moving from analogue to IP. The IP POE CCTV range is designed to offer superior, reliable and straightforward installation solutions for a range of applications, in particular larger and more complex commercial projects. The range features POE (Power-Over-Ethernet) which enables the camera and power feed to be wired in Cat5e cable up to 100 metres without the need for additional power, which makes installation much more convenient. A single Ethernet cable provides both the power and the HD digital feed, with just one cable per camera and multiple cameras can be installed anywhere on the network that the NVR is connected to. Processing power, an abundance of features, versatility and high-resolution IP CCTV all combine to make this the preferred choice for new installs.
There are two distinct IP ranges available the HDView IP 5 Megapixel range which is aimed at larger applications with a wide choice of NVR and camera selection, and the REKOR IP 2 Megapixel range which has been tailored for the domestic market. All NVRs are packed with features, such as remote monitoring via the ESP View App, H265 compression, motion record activation and they are supplied with quality surveillance hard drives for peace of mind.
ESP has also recently expanded its RekorHD (2MP) range into a comprehensive analogue CCTV range. Analogue CCTV remains a popular choice with installers and end users who are impressed with the image quality and functionality that it provides and the new additions will meet the increasing demand for a comprehensive analogue CCTV range.
Also available through ESP are essential accessories such as license free remote viewing software, POE extenders and switches for extended cable runs, deep camera bases for convenient system connections and simple to use test monitors for set-up and troubleshooting.
With access to a comprehensive range of CCTV systems as well as the support of a highly experienced technical team, contractors can now also take advantage of ESP’s specialist design service. A team of dedicated design engineers will work with professional installers to assist with specifying the right system for project-based applications.
For CCTV projects that require larger systems and specific cameras, ESP believes that pre-planning is vital and that producing and working to a professional design will mean the best possible system is specified to get the best results on site. The design service is able to generate computer generated models of a system’s live view from the cameras, a useful tool to ensure a client will have a good understanding of the camera angles and views before committing to the system. As well as providing computer generated previews from the camera locations, the service will provide recommendations for the total amount of cable required for installation, suitable Hard Drive capacity and will also highlight the record duration, resolution and ESP camera part number required - making specifying an installation simpler.