Capturing a share of the growing CCTV sector
With CCTV accounting for the largest part of the electronic security sector, there is plenty of opportunity for contractors and wholesalers to take a share of this growing market.
The market for electronic security products and services is described as mature, especially in the non-residential sector, in terms of the proportion of premises that have some form of security equipment installed. This means that demand for replacement and upgrades is the key feature of the market and accounts for the majority of end-user sales.
Technological developments have driven the replacement market, with heavy expenditure on R&D a key characteristic of the market. Leading technological trends include improvements in image quality, thermal imaging, artificial intelligence (AI), deep-learning analytics for CCTV, cloud-based solutions for video management systems, and facial recognition and other biometrics for access control.
With CCTV accounting for the largest part of the electronic security sector, there is plenty of opportunity for contractors and wholesalers to take a share of this growing market. For many installers working within the electrical industry, CCTV will be seen as a security solution mainly for the domestic end of the market. However, according to ESP, with the right knowledge of the products, solutions and support services available to satisfy larger, more complex projects, contractors are in a prime position to take on more ambitious security schemes.
This is where it pays for contractors to partner up with a reputable supplier who can not only provide a comprehensive range of security solutions, but also has the expertise and experience in the planning, design and ongoing support that will reassure contractors that they will be providing the best possible security solution for their clients.
Glorious technicolour
ESP has been supplying CCTV solutions for the professional installer market for over 25 years and continues to invest in the development of the range to make sure that contractors have access to systems that harness the latest technologies, are quick and easy to install and boast a raft of features and benefits. The latest development of the category saw the launch of the 24/7 Colour IP POE CCTV range, which takes the company’s CCTV offer to another level.
When it comes to CCTV security, colour-related information can play a vital role in identifying the detail of activities, particularly in the hours of darkness. Conventional cameras with infrared lighting will only provide black and white images for night-time monitoring without any additional lighting; so more often than not a mono image is captured by the camera. This can result in people or vehicles, for example, appearing blurred and blending into the background, making it difficult to discern crucial elements and is due to the inbuilt white LED’s and low light image sensor.
Providing sharp detail, in colour, day or night, ESP’s 24/7 colour CCTV range is designed to offer superior, reliable and straightforward installation solutions for a range of applications from domestic through to larger and more complex commercial projects.
With a total of 12 cameras offering a choice of 2MP, 5MP and 8MP resolution options, as well as a broad range of 8MP NVRs consisting of 4, 8, 16, 32 and 64 channel models, ESP really does have a range of security systems to cover all applications.
Superior image quality
The cameras use low light image sensors, which are able to use background light to produce a colour image in reduced light environments. If the background light is insufficient for the low light image sensors to produce a colour image, the white LEDs on the cameras have the facility to activate by virtual line crossing and permitter intrusion set by the user. By providing support for up to 8MP recording, the NVRs offer support for high resolution cameras in record, playback and live view modes.
CCTV design service
For these CCTV projects that require larger systems and specific cameras, ESP believes that pre-planning is vital and that producing and working to a professional design will mean the best possible system is specified to get the most effective results on site. The design service is able to generate computer generated models of a system’s live view from the cameras, a useful tool to ensure a client will have a good understanding of the camera angles and views before committing to the system. As well as providing computer generated previews from the camera locations, the service will provide recommendations for the total amount of cable required for installation, suitable hard drive capacity and will also highlight the record duration, resolution and ESP camera part number required - making specifying an installation simpler.
With access to ESP’s comprehensive range of sophisticated CCTV systems, the support of a highly experienced technical team and specialist design service at their fingertips, contractors have all the tools they need to satisfy even the most challenging CCTV projects.