ESP appoints Robert Olver as Area Sales Manager for the East Midlands region.

ESP has appointed Robert Olver as Area Sales Manager for the East Midlands, where he will play a key role in supporting customers and driving growth across the territory.

Rob joins the business with a strong background in electrical wholesale, having progressed from a graduate trainee position into a range of sales and management roles. Throughout his career, he has gained extensive experience in account management, business development, and branch leadership, building strong relationships across the industry. During his time in branch management, he successfully transformed a struggling operation into a profitable and well-respected business, demonstrating his commercial acumen and leadership skills. More recently, he held a senior sales management role, where he focused on developing new business opportunities and expanding customer accounts.

In his new role with ESP, Rob will be responsible for driving demand across the company's product portfolio throughout the East Midlands. Working closely with electrical wholesalers, contractors, and installers, he will focus on developing existing accounts, identifying new business opportunities, and supporting customers through product demonstrations, training, and technical guidance. His role will be centred on building strong customer relationships and increasing awareness of the ESP range across the region.

ESP is confident that Rob's blend of wholesale experience, commercial acumen, and customer-focused approach will make him a valuable addition to the team as the company continues to grow its presence across the region.